“Having a baby helps you focus on what’s really important. By playing, we learn so much about our baby and ourselves.”
Shakira the award winning singer, girlfriend to football player Gerard Pique and full time mommy is now also a Toy designer. The 37 year old pop star contacted Fisher Price asking for a collaboration in which she designed 6 cute and colorful developmental toys in a line she called ‘First steps Collection’ it included:
1. A soft soccer ball that plays music
2. Stack n Learn Alphabet Blocks
3. Teethe ‘n play stacker
4. Count ’n teethe soft Book
5. Kick’ n play piano gym
6. Musical Friends Bouncer
All of the proceeds benefit her Barefoot Foundation, which provides education and nutrition to children in impoverished areas of her native Colombia.
One of Shakira’s main initiatives is early childhood development, which is what led to Fisher-Price to accept the partnership. Her designed toys started being available since November 2014.
“Working through my foundation, I saw how toys could help babies — including my own son — reach important developmental milestones. I wanted to design a line of toys that stimulates development, and I felt a strong connection with Fisher‑Price. After learning about how incredibly focused they are on helping children build skills they need for school and for life, I realized they were the perfect partner.” – Shakira